Cringe-worthy: The looks on their faces say it all
You do not have to be a pro athlete to know how to manage an off-kilter interview from a reporter - you just need the skills of a PR pro.
Popular industry trade publication PRDaily published an article authored by Cardinal Communications Strategies' President Marc Raybin that provided a few easy-to-follow media training rules to live by for anyone being interviewed by a reporter who is clearly unprepared.
First, click on the video above to watch former professional baseball players Derek Jeter and, especially, Alex Rodriguez, expertly redirect an interview that was quickly headed off the rails. Then, check out Marc's article for the dissection and key learnings every PR pro should follow.
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