With the growing number of newly-formed private equity firms comes increased competition for investor dollars. If both established firms and emerging managers want to gain the attention of LPs in the race for both deal flow and capital commitments they will need to leverage the power of public relations.
Public relations industry trade CommPRO published an in-depth guest piece from Cardinal leader Marc Raybin, which provided three things every private equity manager should ponder when considering how to use PR to enhance his or her firm's public profile with key investment cohorts: Differentiation, Perspective and Branding.
Please click here to read our article published in CommPRO.
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