
Private Equity’s ROI on Public Relations
Earlier this summer, the folks from Bain & Co. released the firm’s H1 private equity report predicting the asset class is in store for yet another record year with larger deals, bigger capital raises and ever-expanding mountains of dry powder. No wonder “supersize” was used three times in this short paper. All of this got me thinking again about how important strategic and smart public relations has become for this investment space. “Private equity firms clearly have a big s