The following article was originally published on my LinkedIn newsletter "Common Sense PR." Aug. 21, 2026 Founder‑owned businesses want communication that sounds like it comes from people who have actually run companies — people who understand customers, employees, operations, and the day‑to‑day realities of execution. And that shift puts operating partners squarely at the center of how firms win or lose founder‑led deals. For years, investor language was tolerated because

By Marc Raybin This article was originally published by our LinkedIn newsletter Common Sense PR A clear point of view for middle‑market private equity firms cuts through the noise in today’s deal‑making landscape because it accelerates trust and gives people a reason to remember the firm. The middle market is facing a harsh environment where deal flow is slower, fundraising is a challenge, and competition is higher from every corner. What a Real Point of View Is — And Isn’t

By Marc Raybin This article was originally published by our LinkedIn newsletter Common Sense PR. Private equity needs to do a better job of explaining to sports fans why the asset class can help their favorite teams. Public sentiment doesn’t determine whether PE gets in — leagues have generally warmed to the asset class — it determines how hard everything becomes once PE is in. Fans influence media coverage. Fans influence political pressure. Fans influence local approvals f

A clear narrative builds trust, accelerates diligence, and wins in a crowded, fragmented market. By Marc Raybin This article first appeared in my LinkedIn newsletter Common Sense PR. Lower‑middle‑market private equity used to be a quiet business. Firms could stay off the radar, keep a small digital footprint, and still win deals. That world is gone. Today, invisibility is a growth constraint. Founders, bankers, operators, and LPs expect clarity about who a firm is, what it st

News comes on heels of Haven Tower’s strategic alliance with investor relations and financial communications firm Conway Communications May 26, 2026 This article was originally published by AdvisorHub. Private equity investors have staked their claim in the wealth management business, and evidence suggests these firms will only solidify their presence in the industry going forward. A 2025 research report disclosed PE investors now have ownership over nearly one-quarter of ind

Haven Tower Group Launches Alliance With Cardinal Communications Strategies To Serve PE Firms Looking For Industry Specific Expertise May 26, 2026 The following article was originally published by Wealth Solutions Report. The wealth management industry continues to consolidate, driven by growing interest from private equity firms. Berkshire Global Advisors reported that 2025 was the most active year on record for U.S. wealth management M&A, with 349 transactions involving

By Marc Raybin This article was originally published in my LinkedIn newsletter Common Sense PR. Private equity firms entering sports need a communications strategy from the start. Not for optics, but for value protection. The moment a firm buys a team, it steps into an environment where millions of people behave like activist shareholders. The scale of the opportunity — and the scrutiny — is rising fast. J.P. Morgan Asset Management reports that nearly one in five teams acr

By Marc Raybin This article was originally published in my LinkedIn newsletter Common Sense PR. Private equity firms say they want stronger LP relationships. LPs are telling GPs exactly how to earn them. They want clarity. They want honesty. They want a simple explanation of how you operate. They do not want more marketing. Too many firms still confuse corporate jargon with communication. Middle‑market GPs without dedicated communications support fall into this trap the most.

The following article was published by D Wealth News on May 14th. Joe Kuo (Left) & Marc Raybin (Right) Private equity firms looking to take advantage of growth opportunities in wealth management have a new resource that aligns PE communications with industry-specific public relations, marketing and brand strategy. Haven Tower Group recently announced a strategic alliance with Cardinal Communications Strategies called the Cardinal Haven Initiative. The new venture pairs Have

By Paul Williams May 20, 2026 The following article was originally published by the Los Angeles Times. Los Angeles-headquartered Haven Tower Group, the multiple award-winning, full-service communications agency focused on the wealth management industry, announced a new exclusive strategic alliance with Cardinal Communications Strategies, a strategic financial communications firm serving private equity sponsors across media relations, executive positioning, content strategy an