

Why Private Equity in Sports Can’t Ignore Public Sentiment
By Marc Raybin This article was originally published by our LinkedIn newsletter Common Sense PR. Private equity needs to do a better job of explaining to sports fans why the asset class can help their favorite teams. Public sentiment doesn’t determine whether PE gets in — leagues have generally warmed to the asset class — it determines how hard everything becomes once PE is in. Fans influence media coverage. Fans influence political pressure. Fans influence local approvals f

