

Having a Clear Point of View is the New Middle Market Differentiator
By Marc Raybin This article was originally published by our LinkedIn newsletter Common Sense PR A clear point of view for middle‑market private equity firms cuts through the noise in today’s deal‑making landscape because it accelerates trust and gives people a reason to remember the firm. The middle market is facing a harsh environment where deal flow is slower, fundraising is a challenge, and competition is higher from every corner. What a Real Point of View Is — And Isn’t

