With the growing number of newly-formed private equity firms comes increased competition for investor dollars. If both established firms and emerging managers want to gain the attention of LPs in the race for both deal flow and capital commitments they will need to leverage the power of public relations. Public relations industry trade CommPRO published an in-depth guest piece from Cardinal leader Marc Raybin, which provided three things every private equity manager should po

Cringe-worthy: The looks on their faces say it all You do not have to be a pro athlete to know how to manage an off-kilter interview from a reporter - you just need the skills of a PR pro. Popular industry trade publication PRDaily published an article authored by Cardinal Communications Strategies' President Marc Raybin that provided a few easy-to-follow media training rules to live by for anyone being interviewed by a reporter who is clearly unprepared. First, click on the

When you have taken that leap of faith in starting your own public relations agency, separating between the person and the company can be a difficult and confusing task at times, especially when you start out as the sole employee of the firm. Marc Raybin shared his own key learnings - so far - with DePaul University's public relations and advertising (PRAD) graduate students since starting Cardinal Communications Strategies in a fun, fast-paced and honest 60-minute discussion