When our friends from LJOPR approached us about sharing our thoughts on the value of bylined articles, expertise on how to react to a negative news piece and examples of how fund managers are successfully leveraging the power of social media, we did not have to be asked twice. These are some of our favorite topics and we were happy to oblige. To start, we made the case for why Bylines Remain as Important Today as They Ever Were. Although many clients simply do not have the ti