When our friends from LJOPR approached us about sharing our thoughts on the value of bylined articles, expertise on how to react to a negative news piece and examples of how fund managers are successfully leveraging the power of social media, we did not have to be asked twice. These are some of our favorite topics and we were happy to oblige.
In our age of ceaseless communications and the ability to react nearly instantly, it can be difficult to know when, how and if a response should be made. Would sending out that quickfire retort help a client's cause or would it simply prolong the pain by keeping the news cycle alive? Financial fund managers are particularly open to criticism these days and should take the time to read our story: A News Piece Just Tore Your Firm to Shreds, Now What?